Though not usually considered art rock themselves, the Beatles were a huge influence in the creation of the genre.
Emerson, Lake and Palmer (known as ELP), Electric Light Orchestra (ELO) and the Moody Blues were very involved in the development of art rock. As far as I can tell, the use of EL initials isn't related to the genre! ELP particularly were renowned for very lengthy pieces; the one I've chosen also happens to sound like it should be the soundtrack for a video game.
Mr Blue Sky- Electric Light Orchestra
Shadows On The Wall- The Moody Blues
The Score- Emerson, Lake and Palmer